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Lead generation via cold email - Hyper Relevance strategy 2024

Note from the Founder

Our Technology

Powered by Proprietary AI Technology

Our software generates hyper-personalized emails that get responses.

AI-Powered Personalization

Generate highly personalized emails that resonate with each prospect.

400M+ B2B Contacts

Access our vast database of verified business decision-makers.

AI Powered workflows

Leverage intelligent automation and AI-driven personalization.

High Deliverability

Achieve industry-leading email delivery rates.

Mental Models

Cold Outreach Mental Models

Double your qualified leads = Double your business

Volume negates luck

Your volume of outreach is directly proportional to the surface area of getting lucky

You cannot force someone to buy, you can merely align with their interests

Highlight consequence of inaction instead of product features

Build trust via education

Testimonials

Rishabh is an incredible teammate to have. He's always ready to help, no matter the challenge, and makes sure things get done efficiently. One of his biggest strengths is strategy—he knows how to plan, execute, and adjust when needed. He doesn't just follow a process; he finds ways to improve it. Plus, his knowledge of outbound prospecting tools is impressive. If there's a tool that can make outreach better, Rishabh probably knows about it. Beyond that, he's just great to work with—smart, resourceful, and always bringing fresh ideas to the table. Any team would be lucky to have him!

Ajay Raturi

Senior SDR, VWO

What I liked about Rishabh while he was working as an outbound SDR at Recruiterflow was that he didn't just follow a playbook—he built his own outbound system from the ground up. He's trustworthy, forward-thinking, and takes full ownership of his work. Instead of waiting for direction, he finds solutions, experiments, and refines his approach. His ability to think fast and launch high-quality outbound campaigns sets him apart. If you need someone who won't just follow the book but will approach outbound with a creative mindset and make it work, Rishabh is your guy.

Manan Shah

CEO, Recruiterflow

Rishabh and I have worked together at Recruiterflow, solving ABM and Outbound. He brings fresh ideas and deep insights that help us refine our strategies and achieve better results. His ability to prospect high-intent leads, run campaigns, and build a strong sales pipeline is truly impressive. It's always great collaborating with him!

Satvik Luthra

Demand Generation Lead

I had the pleasure of working with Rishabh, who served as a Lead SDR in my team. Rishabh has a curious and experimental mindset, coupled with strong analytical abilities and a process-driven approach. What sets him apart is his ability to balance data-driven decision-making with a genuine human touch, ensuring meaningful client connections. He has a knack for numbers and excels at solving organizational challenges with creativity and precision. Rishabh would be an incredible asset to any sales team, bringing both strategic insight and executional excellence.

Rohit Jangid

Director of Sales, Recruiterflow

Rishabh is an incredible teammate to have. He's always ready to help, no matter the challenge, and makes sure things get done efficiently. One of his biggest strengths is strategy—he knows how to plan, execute, and adjust when needed. He doesn't just follow a process; he finds ways to improve it. Plus, his knowledge of outbound prospecting tools is impressive. If there's a tool that can make outreach better, Rishabh probably knows about it. Beyond that, he's just great to work with—smart, resourceful, and always bringing fresh ideas to the table. Any team would be lucky to have him!

Ajay Raturi

Senior SDR, VWO

What I liked about Rishabh while he was working as an outbound SDR at Recruiterflow was that he didn't just follow a playbook—he built his own outbound system from the ground up. He's trustworthy, forward-thinking, and takes full ownership of his work. Instead of waiting for direction, he finds solutions, experiments, and refines his approach. His ability to think fast and launch high-quality outbound campaigns sets him apart. If you need someone who won't just follow the book but will approach outbound with a creative mindset and make it work, Rishabh is your guy.

Manan Shah

CEO, Recruiterflow

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Strategy

Cold Outreach Goals

An outbound campaign should be designed to generate good conversations at scale

The goal of a cold email is not to sell.

The goal of a cold email is to get a reply.

The goal of a reply is to start a conversation.

The goal of a conversation is to find a problem.

The goal of finding a problem is to book a meeting.

The goal of a meeting is to do a business discovery.

The goal of discovery is to set up a mutual action plan.

The goal of a mutual action plan is to organise the process.

The goal of a sales process is to guide the buyer through their decision.

Most sellers make the mistake of selling to cold audience right away.

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